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Top 3 Shopify SEO Plugins to Drive Sales

Believe it or not, building your Shopify store is only half the battle when it comes to selling your product. The other is actually ensuring potential customers can find your website and discover what you have to sell. Everyone wants their site to appear on the first page of Google, but how do you actually do that? The answer is search engine optimization (SEO). SEO is the process of optimizing a website to be favored by search engines and … [Read more...]

CRO vs. SEO for my Shopify Store – Which One Should I Prioritize?

Conversion Rate Optimization (CRO) and Search Engine Optimization (SEO) aren’t simply buzzwords: they have a real impact on the success of your Shopify store. Both of these factors go hand in hand: you need SEO to drive traffic, but if you don’t provide the optimal user experience and encourage purchase behavior, visitors simply won’t convert into customers — and won’t generate any revenue for your store. As a new business owner, your resources … [Read more...]

Product Reviews for my new Shopify Store – Is it too soon?

Nothing is more exciting than when customers begin to purchase goods from your new Shopify store. Receiving that first order can be an exhilarating experience! An important aspect of e-commerce is engaging with customers and learning how they use your products and what they like and dislike about it. Allowing customers to leave product reviews is one of the easiest ways to facilitate this conversation. But when exactly should you be incorporating … [Read more...]

Top 4 Tips to Improve Conversion Rate on my Shopify Store

A successful Shopify store requires a two-pronged approach: raising your store’s visibility to drive traffic, and converting that traffic into customers. Improving the rate at which visitors convert into customers is commonly referred to as Conversion Rate Optimization (CRO). CRO consistently proves to have the biggest impact on your bottom line. Even with a steady flow of traffic, without any sales, you’re back at square one. CRO is any … [Read more...]

5 Simple Web Design Trends To Refresh Your Site

You could have the best content and marketing plan on the planet. If you don’t have the right design to package it all together, you’re not going to get very far. After all, we’re visual creatures, which often makes us more inclined to buy a product or use a service if we like what we see. To be honest, web design can be pretty intimidating, and just like everything else, it can be hard to keep up with the trends. We’re here to tell you that you … [Read more...]

10 Tips To Making Your Emails Much More Successful

It doesn’t matter if you’ve been using email to reach your customers for years, or if you’re just learning the difference between open and click-through rates. Every business needs to be nimble when it comes to email marketing, and keeping customers clicking every day is a constant game of shifting, tweaking, and refinement. To help get you set up for success, we’ve put together 10 must-know tips for improving your email performance with your … [Read more...]

Send Quick Photo Emails to Your Customers with Mailchimp Snap

Hey, retailers — MailChimp has just released an incredible new app that’s about to totally change your relationship with your customers. Let’s set the scene. You’re out sourcing new goods, but you’re on the fence about a few products. Or, you spy a few incredible finds you can’t wait your customers to get their hands on. Maybe you’ll post a message on social media letting subscribers know about some cool things coming down the pipeline, which … [Read more...]

Cut Your Workweek in Half

I work in an office where technological efficiency and speed are vital. As such, I am always on the lookout for new ways to make my day more productive. Two strategies in particular have substantially reduced the amount of time that it takes me to perform almost every task: 1. Keyboard shortcuts 2. Simple, yet powerful productivity software Until about a week ago, I thought that most people knew about these tools and shortcuts, … [Read more...]

10 Email Marketing Statistics That Prove It’s Effective

We all hate getting spam mail, so sometimes, it’s hard to admit that email advertising is effective, but study after study shows that it’s a low-cost method of obtaining new customers and generating repeat clients. In fact, according to, the average return on investment (ROI) for every $1 devoted to an email-marketing campaign is $44.25. That’s a very revealing statistic, especially considering that sending an email is … [Read more...]

How The Hummingbird Google Algorithm Update Will Affect SEO

On Sept. 26, Google revamped its system of guiding searchers to the content they seek. According to Search Engine Land, the introduction of a new algorithm, called “Hummingbird,” marks Google’s biggest modification in 12 years. Before you begin devising a brand-new SEO scheme to make the most of the changes, bear in mind that Hummingbird will not necessarily hurt your site’s position in search results. In fact, Google instituted the change … [Read more...]



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