As I sat down at my computer this morning and fired up my trusty RSS reader, I was immediately exposed to the day’s late breaking news. As I scrolled down the page, glossing over articles concerning every topic imaginable, I began to think about life before the internet. There’s no denying that the future of marketing lies in the hand of the mighty web, but can we even remember what it was like before this modern technological era? It’s not only important to know where Internet Marketing is going; we have to remember where it came from as well.
Now for a brief (and I mean BRIEF) history lesson. Marketing is defined as the activities and processes involved with the pricing, promotion, and distribution of a product or service. The use of mass produced print advertisements dates all the way back to the mid 1400s. In the 1700s and 1800s, marketing expanded further with the introduction of magazines, newspapers, telegraphs, and billboards. Finally
around 1905, prestigious schools, like Harvard and the University of Pennsylvania, began actually offering courses in the field of marketing. Of course, growth was slow in the beginning, but since the advent of computer technology in the 1940s, the business has absolutely exploded.
Today, internet marketing is so common that we have come to expect weekly email flyers and company Facebook profiles. Social media especially has completely changed the way that companies interact with and serve their customers. Today, we can hardly imagine a world without blogs and banner ads, but 15 years ago they were almost unheard of.
Only time will tell where internet marketing will be in the next 15 years, but we can be sure that it will look very different than it does today.