Believe it or not, building your Shopify store is only half the battle when it comes to selling your product. The other is actually
ensuring potential customers can find your website and discover what you have to sell. Everyone wants their site to appear on the first page of Google, but how do you actually do that? The answer is search engine optimization (SEO).
SEO is the process of optimizing a website to be favored by search engines and displayed at the top of search results. Search engine algorithms are a complex beast with hundreds of variables. Several of those variables aren’t that hard to satisfy, however, they require technical knowledge. Not sure what I am talking about it? No problem, check out our three favorite SEO Apps to help you conquer top positions and get an A+ on your site’s SEO!
For only $20, this app allows you to customize your website’s meta tags, keywords, titles, and descriptions, all of which factor into the success of your website’s ranking across the board. Additionally, you don’t need to know how to code, and it’s really simple to install. There’s no monthly fee! You pay $20 once and Simple SEO will be there for you whenever you need it.
This app is essential to building and adjusting your SEO strategy over time. Not only does Positionly analyze your existing SEO and pinpoint aspects of your SEO strategy that isn’t effective, but it also offers a wide range of charts and graphs that will show how you stack up against competing websites. Positionly will also suggest ways to improve your keywords, titles, and tags, taking into account what’s working for competitors as well. Finally, if you make a change that impacts the ranking and traffic to your website, Positionly will notify you so you can analyze what is and isn’t effective. With prices ranging from $10-50 per month (with a 14-day free trial), the wide variety of features Positionly offers makes it an app well worth considering.
Like Simple SEO, this app allows you to customize your website’s meta tags, keywords, titles, and descriptions, but it also provides live feedback on how well these factors are working. Not sure where to start? SEO Meta Manager has helpful templates and suggestions, and it allows you to test and simulate how changes to your SEO may affect search engine rankings. It’s a great tool to help build and refine your SEO strategy while minimizing risks and missteps.
Search engine optimization is an immensely important aspect of attracting visitors to your store. With these plug-ins such as Simple SEO, Postionly, and SEO Meta Manager, you’ll be more than well-equipped to optimize your website and climb your way to the top of the search results. Let us know in the comments which of these apps you tried and which are your favorite!