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Social Media

The Boom in Advertising through Social Media

Have you been slightly surprised recently when you walked into your neighborhood business and were reminded that if you had clicked “Like” on Facebook, that business would have given you 20% off your purchase that day? Utilization of social media is nothing new when it comes to big business and nationwide corporations, but it seems to be catching on with even the smallest of operations. It’s obvious that social media is becoming common culture … [Read more...]

Start Tweeting

If you’re looking for a way to get more of your information out there and want to join in conversations about almost anything and everything in the online realm, Twitter is the social media platform of choice for you. Essentially comprised of a network of users who publish messages no longer than 140 characters, Twitter is an effective tool for sharing news, information and interesting insights across the Worldwide Web. It is a quick, easy, and … [Read more...]

Pinterest is Climbing Up the Social Media Ladder

In a recent report on the popularity of social networking sites in the US, the photo-sharing site Pinterest ranked third after Facebook and Twitter. The study was carried out by the global information services group Experian, which revealed this finding in its 2012 Digital Marketer Report. Launched in March 2010, Pinterest is a site which allows users to organize and share their visual inspirations and ideas by pinning photos to a “virtual pin … [Read more...]

SEOmoz Webinar Review: Connecting the Dots – Social Media for the SEO

Last Thursday I attended a webinar hosted by Jen Lopez and Erica McGillivray of SEOmoz.  The webinar was entitled, “Connecting the Dots: Social Media for the SEO” and it was surprisingly insightful!  Usually I tend to find webinars on social media to be boring, way too introductory and overrun with information that should be common sense to those working in the industry.  But this one was different.  For those who missed out, here are my notes … [Read more...]


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