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Social Media Optimization

Pinterest is Climbing Up the Social Media Ladder

In a recent report on the popularity of social networking sites in the US, the photo-sharing site Pinterest ranked third after Facebook and Twitter. The study was carried out by the global information services group Experian, which revealed this finding in its 2012 Digital Marketer Report. Launched in March 2010, Pinterest is a site which allows users to organize and share their visual inspirations and ideas by pinning photos to a “virtual pin … [Read more...]

SEOmoz Webinar Review: Connecting the Dots – Social Media for the SEO

Last Thursday I attended a webinar hosted by Jen Lopez and Erica McGillivray of SEOmoz.  The webinar was entitled, “Connecting the Dots: Social Media for the SEO” and it was surprisingly insightful!  Usually I tend to find webinars on social media to be boring, way too introductory and overrun with information that should be common sense to those working in the industry.  But this one was different.  For those who missed out, here are my notes … [Read more...]

Could your friends be “Professionally Dangerous”?

On the surface, it seems like having friends who are willing to go to bat for your would be a good thing.  Everyone wants friends who will defend them against those who wish them harm.  But sometimes this can be taken too far, especially on the internet where anonymity makes many people more bold and outspoken than normal. This post was inspired by a thread I was following recently on an online forum.  The OP submitted a lengthy rant about how … [Read more...]

Is live blogging the new black?

This idea just occurred to me the other day as I was making my morning rounds, checking up on my favorite blogs.  One that I’ve been following religiously for some time is Eventing Nation.  This past weekend was an important one on the sport of eventing because it was the 50th anniversary running of the Burghley CCI**** event in England.  Not only is this one of the largest and most challenging competitions in the world, but this year it is … [Read more...]

The ‘quake Heard ‘Round the World: A look at Social News Sharing

Nothing sets the social media abuzz like a natural disaster, right?  Yesterday marked a first experience for me and many others around the area: An earthquake.  The normal reaction in this sort of situation would probably be to crouch under a desk or get to some other secure location.  But here in the office we just turned around in our swivel chairs, looked at each other quizzically, and then immediately updated our Facebook statuses and … [Read more...]

Does Sharing News via Social Media Help or Hurt your Brand?

In the past week I have seen 2 different news stories spread to thousands of users through Social Media with very different results.  With how quick and easy it is to spread information to the public these days, companies and those who represent them must be extremely mindful of their conduct at all times.  While anonymity is certainly a common practice in online communication, many individuals choose to be far more transparent, especially if … [Read more...]

Facebook Deals adds to Social Media Marketing opportunities

This past  week, Social Media giant Facebook has launched a brand new feature.  Facebook Deals is a product that was created to compete with Groupon.  To begin, the app will only be released in 5 cities across the United States.  Those cities are Atlanta, Austin, Dallas, San Diego, and San Francisco. Any user that signs up for Deals will have notifications of local deals sent both to their e-mail and to their news feed.  It is an extension of … [Read more...]

What’s the Deal with Social E-commerce?

Social e-commerce seems to be the new buzz word going around the blogosphere for the past few weeks.  But what exactly does it mean?  Other than having a strong association with Facebook, I really wasn’t sure.  So I decided to try and figure out what all the hype was about. It has long been known that word of mouth is one of the most effective forms of advertising.  But now with the advent of social media, we can begin to actually back this … [Read more...]

Social Media Marketing via SXSW

If you have any involvement in Social Media, Music, or Technology, chances are you’ve been hearing a lot about South by Southwest (sxsw) recently.  I’ve heard about this event in the past, but wasn’t sure exactly what it was, so I decided to do a little investigation. South by Southwest is an annual Music Festival and Media Conference which is celebrating its 25th anniversary in 2011.  It offers a unique outlet for like-minded individuals to … [Read more...]

Integrating Email and Social Media Ranks Top Marketing Tip for 2011

In spite of the ever growing social media marketing trend, email marketing is still very much alive.  According to experts, it is essential to use both methods in order to truly optimize your business’ online marketing strategy.  The integration of email marketing with social media is predicted to be one of the biggest trends for 2011. Social media marketing had a booming year in 2010, and it appears as though that trend will continue … [Read more...]


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