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social media marketing

The Boom in Advertising through Social Media

Have you been slightly surprised recently when you walked into your neighborhood business and were reminded that if you had clicked “Like” on Facebook, that business would have given you 20% off your purchase that day? Utilization of social media is nothing new when it comes to big business and nationwide corporations, but it seems to be catching on with even the smallest of operations. It’s obvious that social media is becoming common culture … [Read more...]

What are the Psychological Effects of Social Media?

So you sit down to lunch with a good friend, looking forward to catching up and hearing the latest gossip. To your unpleasant surprise, however, your friend’s eyes are glued to an iPhone screen, and it’s almost as if your every attempt at conversation is met with a reluctant disengagement from a device that seems to contain the world in its entirety. You find this beyond annoying, and you wind up eating your meal quickly so you can end the … [Read more...]

Knowing Your Business on Facebook

Facebook is stronger than ever in its attachment to our daily lives, having extended itself from a mere social hub into a veritable business strategy for almost any industry. To keep things interesting, Facebook updates itself; the latest change on the platform is the reworked timeline setting for personal, community and business profiles. Making sure you familiarize yourself with the new setup is necessary to ensure that your business timeline … [Read more...]

Why You Should Opt for Social Media Marketing

Social Media is defined as the set of mobile and web-based technologies that allow communities, businesses and individuals to communicate and interact digitally. More and more internet users are jumping on the bandwagon of social media networks.  Social media is replacing many other types of communication. Using social media increases the visibility of your company and is a very effective and worthwhile business strategy. Since the internet … [Read more...]


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