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Search Engine Marketing

The Yahoo! and Microsoft Search Alliance Begins!

  On October 11, Microsoft adCenter will begin to take over power of Yahoo’s PPC Marketing Solutions. Ever since this partnership was made last year, the PPC and search engine marketing community has wondered how this alliance will work.  Well we are about to find out and hopefully will be delighted by the PPC results.  Yahoo! and Microsoft have formed this search team in hopes to take on the search engine powerhouse Google.  Both … [Read more...]

Is Adwords Right For Your Company?

You see a lot of different clients and businesses being in the Internet Marketing profession.  You get to know clients who are familiar with their Marketing goals and how they would like to go about getting there, and on the other hand, you see a lot of clients who don’t.  One thing that I have noticed over the years of being a Search Engine Marketing Manager is there are business owners out there that do believe Adwords and PPC is a get … [Read more...]

Blog like a Professional

The one thing every business should have is a Blog.  It is a great way to connect with customers and keep an open conversation going.  Many people in different industries want to know why they should blog.  And why it would benefit their company as opposed to other online marketing avenues? Keeping up with other forms of Search Engine Marketing and Social Media Marketing is also very important and should not fall by the wayside.  It is … [Read more...]

A Few Common PPC Mistakes

Since I started at WebFly I have been working mostly on the Social Media end of Internet Marketing.  This week; however, I started my first PPC project.  I have worked in the Internet Marketing world since I graduated college, and have been a PPC or SEM manager through out the years.  So my expertise lies in Pay-Per-Click management. There are many common mistakes that I have seen through out my years of managing paid search accounts.  The … [Read more...]



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