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Bid Management Software

Bid Management Software: The Good, The Bad, The Ugly.

I’ll admit it I am very skeptical when it comes to bid management software to help manage my pay per click accounts.  The idea of a robot going into my PPC campaigns in the middle of the night and messing with my bids and ad positions is frightening to me.  Many other paid search managers who I have worked with have expressed that they fell the same way.  Call us control freaks, but there is definitely something unsettling about someone or … [Read more...]


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