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Social Media Marketing via SXSW

Bag from SXSW

Bag from SXSW

If you have any involvement in Social Media, Music, or Technology, chances are you’ve been hearing a lot about South by Southwest (sxsw) recently.  I’ve heard about this event in the past, but wasn’t sure exactly what it was, so I decided to do a little investigation.

South by Southwest is an annual Music Festival and Media Conference which is celebrating its 25th anniversary in 2011.  It offers a unique outlet for like-minded individuals to network with others in their industries, as well as educate themselves during informative panel discussions.  This amazing creative conference not only gives businesses an opportunity to market their products in person but also opens up a unique internet marketing opportunity.

Social networkers across the board have been buzzing about SXSW for weeks now.  It has even been one of the top trending topics on Twitter, so top exhibitors will surely enjoy the benefits of some social media marketing assistance, even after the event is over.  On top of the 36,000 key industry players in attendance, millions more can be reached through dedicated social media marketing efforts.  The conference continues until March 20, 2011 so I will definitely be on the lookout for how word is spreading and which brands take top honors.

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