Prior to the airing of the show, Morgan began to use Twitter heavily, creating a major buzz and even starting a trending topic surrounding the Golden Globe awards. CNN also set up a fan page for the show on Facebook, where they offered rewards to users who “checked in” with the show this week. As an additional measure for incorporating Social Media into the show, Morgan was also tweeting live during the show, responding directly to viewers’ comments and questions.
Social Media Marketing Draws Viewers to Piers Morgan Premiere
One of this week’s biggest headlines was the premiere of Piers Morgan Tonight on CNN. The network reportedly turned to an aggressive social media campaign in order to attract as many viewers as possible. Social media marketing is proving to be quite a useful tool, and is being adopted by a variety of companies with increasing rates of success.
The premiere, which featured a highly anticipated interview with Oprah Winfrey, aired Monday night. The initial ratings bode highly for the success of this social media marketing campaign. The first episode attracted a whopping 2.1 million viewers, blowing away the average achieved by Morgan’s predecessor Larry King. Reception of the show across the various social media platforms has also been largely positive, including the large number tweets this week that have mentioned Piers Morgan.