Hey, retailers — MailChimp has just released an incredible new app that’s about to totally change your relationship with your customers.
Let’s set the scene. You’re out sourcing new goods, but you’re on the fence about a few products. Or, you spy a few incredible finds you can’t wait your customers to get their hands on. Maybe you’ll post a message on social media letting subscribers know about some cool things coming down the pipeline, which can generate some excitement. But wouldn’t it be better if you could do more?
Enter: MailChimp Snap. With this free iPhone app, you can take a picture of new merchandise and email it to your customers in just seconds. No computer to log into, no time spent uploading huge photos. Just take a shot straight from the app — or choose a photo from your camera roll or Instagram account — and send off a quick email. The app even keeps track of your different subscriber lists, so you can target specific customers.
MailChimp Snap is a fantastic — and dare we say revolutionary — way to make your customers feel like a truly important part of your business. For example, you can take a picture of two different products, and send an email asking your customers which one they like the best. Or, take a snap of that hot new product and send it to your VIP list, so they can be the first to know about all the new goodies they can get their hands on. Your audience will feel more important and valued by your brand, and you can use their feedback to make more informed purchasing decisions.
MailChimp Snap is also a great way to change up your email marketing strategy. While your customers may be used to emails about new products and sales, incorporating something like a weekly behind-the-scenes photo is a great way to build your brand by showing the passion and authenticity behind your business. Or, having a weekly product poll allowing customers to select new merchandise can help your audience see how their voice matters to you, which is great for solidifying and exciting your customer base and establishing the trust and interest of new customers.
Available now for iPhone, iPad, and iPod touch, you can download MailChimp Snap for free at the App Store. Happy snapping!