When shopping around for a new website design, it’s easy to be wooed by flashy visual extravagance, forgetting about SEO. But when it’s all said and done, people are going to visit your website because of its content, not its design. Usability and content are by far the most important elements of your website design. If you want your site to generate traffic, and ultimately revenue, you must hire a designer with a strong understanding of Internet Marketing and SEO. Addressing a few key issues with your current or prospective designer now can save you a load of cash, and a massive headache, in the long run.
First and foremost, make absolutely sure that your website is not going to be out of
commission for any substantial amount of time. If (and this is a BIG if) your site must be rendered inactive at any point during the website design process, be very clear about what is and isn’t acceptable. Keeping your site offline for months, or taking it down to edit every little SEO keyword is not Ok.
Another common pitfall for business owners is allowing their site to become far too image heavy. You’ll know that you have a problem if images are being inserted where there should be headers, anchor text, or other crucial SEO elements. Search Engine bots are not able to read images, which is also why an html based site is highly preferred over Flash. Not only will Flash limit your SEO possibilities, but will also prevent you from reaching those users who browse the web on mobile devices.
For even more info on website design and SEO, stay tuned to the WebFly Blog.