There’s no doubt that recent years have seen a major shift from traditional media to
online outlets when it comes to marketing activities. This change has been lead largely by evolving consumer behavior patterns. Studies have even shown that today, more than 50% of consumers perform an online search before purchasing a new product or service. And this pattern does not show any sign of turning around in the near future.
With so many consumers turning to search engines to aid in their spending decisions, it is more important than ever that your website be optimized. Combining both SEO and PPC strategies is a pretty surefire way to make your website visible and generate the traffic that you need.
There is also currently some big news on the search engine front. It seems that Bing has taken over a sizable share of the market. Google has been a dominating force for many years, but their reign might be nearly over. While they still lead the industry by a wide margin, Bing’s rapid growth could lead to a battle between the two for the 2012 top spot. A shift from Google to Bing could also have a rather large impact on how marketers approach their SEO and PPC strategies.