In spite of the ever growing social media marketing trend, email marketing is still very much alive. According to experts, it is essential to use both methods in order to truly optimize your business’ online marketing strategy. The integration of email marketing with social media is predicted to be one of the biggest trends for 2011.
Social media marketing had a booming year in 2010, and it appears as though that trend will continue this year. While this may signal to some that email marketing has lost its way, many industry professionals see social media as a useful tool for leveraging and enhancing their email campaigns.
Whether using blogs, facebook pages, or twitter accounts, it is crucial that companies continuously link their social networking “real estate”. A growing number of companies are now going to be putting email to good use, encouraging traffic to flow between all of their online properties. This is also a way to generate conversation, both between, and within these different outlets. After all, facilitating conversation is the overarching goal of the entire social media movement.
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