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Improving Your E-Commerce Site

E-commerce has become one of the most popular vehicles for new entrepreneurs, and is a step towards further developing existing businesses. Because the Worldwide Web provides the opportunity for any resourceful person to become a businessman or woman, competition is high and the stakes are rising. So what does it take to become a successful online entrepreneur, versus an e-commerce flop?

Smart choices are key — they must include a commitment to excellent design and Website development, along with a service that completely caters to the needs of the customer. As an e-commerce platform, success is measured by how well business drives sales. The Internet offers a plethora of tools to achieve this. Listening to the needs of potential customer is the starting point.

Below is a list of the key points and tools about your website, its audience and how they relate to your business platform. Check them out and let us know what you think has worked best for your e-commerce site:

1.     Navigation

Everyone (including us) loves easy navigation within a Website.  Give your pages and categories clear titles so that customers understand exactly where to click to get where they are going, and make these pages visible and easily accessible.  Ensure that the user can arrive to a page in one or two clicks.

2.     Search Tools

Even with a clear and concise navigation system, a comprehensive and easy-to-use search bar is essential. Make your search bar large (but not massive) and discernible so that customers can search for particular categories.

3.     Product Showcasing

Think about your audience, and how they would appreciate seeing a product displayed. Remember that the background shouldn’t take attention away from the product, but should allow for details to be viewed, with a zoom application or an image slideshow showing different angles of each product. Consider the organization of all your products, and again, make them easy to navigate.

4.     Product Details

It’s very important that you relay all relevant information about each product available to your customer. Customers will have varying levels of interest in, e.g. the composition (materials a product is made out of) or sourcing of a product (where do the materials come from/where is the product assembled?).  Additionally, customers who are looking to find that information will value your integrity, impacting their purchasing decisions.

5.     Check Out

Again, keeping it simple is key. Customers will be more likely to buy a product from you if your payment process is straightforward and easy. Studies have shown that making checkout as simple as one click improved sales by 20%. Don’t eliminate the options available to customers, however; remember to add small perks such as gift wrapping or personalized notes, and display a privacy policy and return option.

6.     Shipping

Shipping costs should be listed before final check out. Landing a big price bomb with shipping costs at the very last moment is not a good strategy, and has proven an effective way to make customers abandon their carts. Strategically providing information on shipping costs is the best way to ensure that customers will proceed with purchasing their products. Extra customer service after check out can include order tracking and purchase history tools.

7.     Love What You Do

Share your enthusiasm with your customers. Even though anonymity and digital contact go hand-in-hand with e-commerce, customers still like to feel noticed and cared for. Make something about your service personable, and you’ll begin to feel the appreciation from your customers.

What kind of improvements have you recently made to your e-commerce store that made a difference? Share your ideas below.

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