Black Friday and Cyber Monday are right around the corner, and shopping is on everyone’s mind. Even in economic down times, there has been an increase in online sales every year. There is nothing different expected for this year. So while holiday sales are on your mind, it is a good time to think about getting a website or improving on the one you already have for the year to come.
Many people think that as long as they have a website than that is enough. But that is not true. Think about this, when was the last time your website’s inventory was updated? You may have a countless number of products that are not even loaded onto your website. In turn you are missing sales from customers who could make repeat sales in the future as well.
Another thing to consider when it comes to your website is when was the last time new content was added? If you haven’t updated your site’s content than your SEO rankings are probably not as good as they could be. Many people forget about the use of product descriptions, blogs, and other forms of website content to increase your search engine optimization rankings.
Finally, when was the last time your site’s appearance was updated, as far as graphics and pictures? Having an “old looking” site can cause a higher than normal bounce rate. Customers may think your website is not creditable and your shopping cart not secure, if your site looks like it was made 10 years ago.