Email Marketing Works
Almost 150 million people use email each day. Savvy retailers, service providers, organizations, wholesalers, and other business ventures understand this and design major components of their advertising campaigns around email marketing. Why? Because email marketing works. Studies have shown that the return on investment (ROI) for email campaigns, on average, is $40.56 per every $1 spent.
Webfly is a Philadelphia Email Marketing company that can help you build, launch, and manage successful email marketing campaigns.
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Strategy & Planning
Every successful email campaign begins with an effective strategy and assurances of ease of implementation. Critical to an email campaign’s success is setting realistic goals, defining and compiling an email list of your potential customers, planning your content, and ensuring that your results are measurable.
We determine the best design for your email marketing campaign based upon an industry proven set of parameters. Do you have a product that is seasonal? A product that ties in with other products you sell? Each email blast is custom-designed to optimize your message and enhance your conversion rate from shopper to buyer. We work with several email marketing solution providers including Constant Contact, iContact, Vertical Response and MailChimp.
Social Media Integration
We understand that advertising campaigns shouldn’t stop at email marketing. Your email campaign will be integrated into other social media platforms such as Facebook and Twitter, as well as blogs. Social media integration helps you brand your company and products and boosts your brand name exponentially, which generates new sales and leads.
Working with WebFly has been a wonderful and smooth experience. Our strategies are implemented without fail, meeting all required deadlines.
Successful email marketing is a result of sending relevant content to the right people at the right time. Your strategy for effective email marketing must include compiling a broad list of contacts, and an efficient method of manipulating the list. Quality data is essential. Email marketing software has the power to segment your contacts, determining the right audience to receive each message.
Establishing metrics and goals during the strategy and planning phase will allow results to be measured after each campaign. Measurable metrics include click-through rates, leads by source, and customer retention. We closely monitor results using proven analytics to make recommendations, which will enhance your ROI and meet your goals of success.
ROI STATSEMAIL BROUGHT IN
FOR EVERY DOLLAR SPENT
compared to catalogs’ $7.30