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Social Media Marketing

SEOmoz Webinar Review: Connecting the Dots – Social Media for the SEO

Last Thursday I attended a webinar hosted by Jen Lopez and Erica McGillivray of SEOmoz.  The webinar was entitled, “Connecting the Dots: Social Media for the SEO” and it was surprisingly insightful!  Usually I tend to find webinars on social media to be boring, way too introductory and overrun with information that should be common sense to those working in the industry.  But this one was different.  For those who missed out, here are my notes … [Read more...]

Could your friends be “Professionally Dangerous”?

On the surface, it seems like having friends who are willing to go to bat for your would be a good thing.  Everyone wants friends who will defend them against those who wish them harm.  But sometimes this can be taken too far, especially on the internet where anonymity makes many people more bold and outspoken than normal. This post was inspired by a thread I was following recently on an online forum.  The OP submitted a lengthy rant about how … [Read more...]

Is live blogging the new black?

This idea just occurred to me the other day as I was making my morning rounds, checking up on my favorite blogs.  One that I’ve been following religiously for some time is Eventing Nation.  This past weekend was an important one on the sport of eventing because it was the 50th anniversary running of the Burghley CCI**** event in England.  Not only is this one of the largest and most challenging competitions in the world, but this year it is … [Read more...]

The ‘quake Heard ‘Round the World: A look at Social News Sharing

Nothing sets the social media abuzz like a natural disaster, right?  Yesterday marked a first experience for me and many others around the area: An earthquake.  The normal reaction in this sort of situation would probably be to crouch under a desk or get to some other secure location.  But here in the office we just turned around in our swivel chairs, looked at each other quizzically, and then immediately updated our Facebook statuses and … [Read more...]

Does Sharing News via Social Media Help or Hurt your Brand?

In the past week I have seen 2 different news stories spread to thousands of users through Social Media with very different results.  With how quick and easy it is to spread information to the public these days, companies and those who represent them must be extremely mindful of their conduct at all times.  While anonymity is certainly a common practice in online communication, many individuals choose to be far more transparent, especially if … [Read more...]

Facebook Deals adds to Social Media Marketing opportunities

This past  week, Social Media giant Facebook has launched a brand new feature.  Facebook Deals is a product that was created to compete with Groupon.  To begin, the app will only be released in 5 cities across the United States.  Those cities are Atlanta, Austin, Dallas, San Diego, and San Francisco. Any user that signs up for Deals will have notifications of local deals sent both to their e-mail and to their news feed.  It is an extension of … [Read more...]

Using Online Video for Marketing

One of the most underused social media marketing tactics available today (I think) is the use of online video.  This outlet is quite versatile and has a number of potential uses in your SEO and Internet Marketing strategy. There are really no limitations when it comes to the type of content you can publish for your online video marketing.  They can be blogs, photo slideshows, lectures, presentations, press releases, eBooks, or really anything … [Read more...]

What’s the Deal with Social E-commerce?

Social e-commerce seems to be the new buzz word going around the blogosphere for the past few weeks.  But what exactly does it mean?  Other than having a strong association with Facebook, I really wasn’t sure.  So I decided to try and figure out what all the hype was about. It has long been known that word of mouth is one of the most effective forms of advertising.  But now with the advent of social media, we can begin to actually back this … [Read more...]

Social Media Marketing via SXSW

If you have any involvement in Social Media, Music, or Technology, chances are you’ve been hearing a lot about South by Southwest (sxsw) recently.  I’ve heard about this event in the past, but wasn’t sure exactly what it was, so I decided to do a little investigation. South by Southwest is an annual Music Festival and Media Conference which is celebrating its 25th anniversary in 2011.  It offers a unique outlet for like-minded individuals to … [Read more...]

Social Media Marketing Draws Viewers to Piers Morgan Premiere

One of this week’s biggest headlines was the premiere of Piers Morgan Tonight on CNN.  The network reportedly turned to an aggressive social media campaign in order to attract as many viewers as possible.  Social media marketing is proving to be quite a useful tool, and is being adopted by a variety of companies with increasing rates of success. Prior to the airing of the show, Morgan began to use Twitter heavily, creating a major buzz and … [Read more...]


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