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SEO – Search Engine Optimization

Top 3 Shopify SEO Plugins to Drive Sales

Believe it or not, building your Shopify store is only half the battle when it comes to selling your product. The other is actually ensuring potential customers can find your website and discover what you have to sell. Everyone wants their site to appear on the first page of Google, but how do you actually do that? The answer is search engine optimization (SEO). SEO is the process of optimizing a website to be favored by search engines and … [Read more...]

CRO vs. SEO for my Shopify Store – Which One Should I Prioritize?

Conversion Rate Optimization (CRO) and Search Engine Optimization (SEO) aren’t simply buzzwords: they have a real impact on the success of your Shopify store. Both of these factors go hand in hand: you need SEO to drive traffic, but if you don’t provide the optimal user experience and encourage purchase behavior, visitors simply won’t convert into customers — and won’t generate any revenue for your store. As a new business owner, your resources … [Read more...]

How The Hummingbird Google Algorithm Update Will Affect SEO

On Sept. 26, Google revamped its system of guiding searchers to the content they seek. According to Search Engine Land, the introduction of a new algorithm, called “Hummingbird,” marks Google’s biggest modification in 12 years. Before you begin devising a brand-new SEO scheme to make the most of the changes, bear in mind that Hummingbird will not necessarily hurt your site’s position in search results. In fact, Google instituted the change … [Read more...]

How Google Works

Statistics show that nearly 90% of web users who employ search engines regularly choose Google as their tool of choice, yet most of these web users do not understand  how Google finds the information they are looking for.  Since the construct of the web affects what information is found through a search, the selection of a search engine affects the success of distributing any particular information. It is therefore becoming imperative for … [Read more...]

Retail Websites Are in Need of E-Commerce SEO

Many retailers, and even some non-retailers, are just beginning to understand the importance of SEO to access online information. The significance of SEO within a business strategy is evident, as companies that have adopted the use of SEO are outperforming their competition. For online retailers, E-commerce SEO creates an enormous boost in viewer traffic, which naturally results in increased sales and the ability to reach an exponentially larger … [Read more...]

Make the Most of SEO Training

Ah, training - a great way to pass a day or so. No ringing phones, aggravating clients, or bad canteen dinners and over-brewed coffee -- at least for a few hours. Instead, you get time to reflect, learn new skills and bounce ideas off peers from other organizations. You may even get free food! If you have a particularly engaging trainer, especially dazzling course content, or both, you'll come away fired up, with your creative gray matter just … [Read more...]

How much does SEO Service cost?

The price of SEO services is a question most companies can not find an answer to. It could either be because an SEO Company is secretive of their pricing model or the price is calculated based on the project/client and their requirements. Thankfully, folks at AYTM ran a survey on over 600 SEO Companies and made a great infographic representing the results. Although the survey data is country based, prices may vary locally. For example, WebFly a … [Read more...]

Can Your Website Survive the Rapture?

There has been a ton of buzz all over the internet lately about The Rapture, or second coming of Christ, which is predicted to occur on May 21, 2011 (aka TOMORROW). Christians everywhere are preparing their final words to loved ones, and even hiring services to care for their pets in the event of their untimely departure. I can’t help but wonder, however, if anyone is thinking about what’s going to happen to their website. Is your Website … [Read more...]

ProSEO Boston: Live Site Review

While it's great to attend a seminar and get a bunch of tips and ideas, it's not always easy to directly relate them to your specific niche, so the live site review served as a great way to get the audience involved and to see some real world suggestions on real world websites. Some SEOs in the audience were nice enough to share their websites and get a critique from the experts. Tom Critchlow, Rand Fishkin & Mat Clayton reviewed 5 websites … [Read more...]

ProSEO Boston Recap

Earlier this week my mind was blown at ProSEO Boston. The seminar reached outside of what a lot of us in the industry might think of as SEO, painting a pretty clear picture of how SEO has changed and more importantly how it will continue to change. This wasn't just about keyword research and link building (although Kate Morris and Justin Briggs brought some really exciting new ideas to those topics) but about how we need to change the way we … [Read more...]


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