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There’s no doubt that recent years have seen a major shift from traditional media to online outlets when it comes to marketing activities. This change has been lead largely by evolving consumer behavior patterns. Studies have even shown that today, more than 50% of consumers perform an online search before purchasing a new product or service. And this pattern does not show any sign of turning around in the near future. With so many … [Read more...]
Not only is it important to bid on your own trademark terms but it is also a great idea to bid on your competitor’s keywords as well. There are a lot of questions in to if this is legal, if it’s looked down upon, and whether every company should do it. First bidding on your competitor’s keywords is completely legal. You are allowed to bid on your competitor’s keywords as long as they have not requested from Google that they be … [Read more...]
With the New Year in full swing we decided to give our loyal readers some Internet Marketing tips for 2011. In order to gain traffic and sales for your online website you want to be sure that you are an Internet Marketing Superstar. You want to become as proficient as possible as a Social Media Specialist, PPC Manager, and SEO Guru. So let’s go ahead with the five best Social Media, Pay per click, Blogging and overall Internet … [Read more...]
I am asked quite frequently as a PPC Manager from clients who want to know why they should bid on their own branded keywords. They are unsure why they should bid on keywords that they are ranking for free anyway. Many people are often against it until they understand the reasoning. Here are a few reason why bidding on your Trademark Pay-Per-Click terms is a good idea. The first reason to bid on your trademark keywords is to protect … [Read more...]
Keywords are not the only important part of your Adwords Pay-per-click account. Once you have the keyword in your account the next way to get a potential customer to click through into your website is via your Text Ads. That is why having an interesting ad is so important to beat out the other competitors on the page, to get the Click Through that YOU want. In order to increase your CTR (Click-Through-Rate) follow some simple Adwords … [Read more...]
When it comes to managing your pay-per-click account it is important to not only think about “wanted” clicks, but also “unwanted” clicks. Of course, you are using PPC campaigns to build traffic to your website, but it’s important to consider are those people arriving at your website through your pay-per-click ads who you want to click through. In order to combat those unwanted clicks it is very important to do research and come up … [Read more...]
Many people believe that having a website is enough when it comes to your online presence. It is true that having a website is important and it is definitely a necessity when it comes to advertising your business. But you can’t just have a website then do nothing to promote it. You need to try to get people to visit who don’t necessarily know your business already, but are interested in your goods or services. So what can you do to … [Read more...]
I’ll admit it I am very skeptical when it comes to bid management software to help manage my pay per click accounts. The idea of a robot going into my PPC campaigns in the middle of the night and messing with my bids and ad positions is frightening to me. Many other paid search managers who I have worked with have expressed that they fell the same way. Call us control freaks, but there is definitely something unsettling about … [Read more...]
On October 11, Microsoft adCenter will begin to take over power of Yahoo’s PPC Marketing Solutions. Ever since this partnership was made last year, the PPC and search engine marketing community has wondered how this alliance will work. Well we are about to find out and hopefully will be delighted by the PPC results. Yahoo! and Microsoft have formed this search team in hopes to take on the search engine powerhouse Google. Both … [Read more...]
Having been a pay per click manager, and in the internet marketing industry for a few years now, I’ve seen a lot of clients show concern about their Google Adwords keyword bidding structure. Many people worry that if they bid too much that their complete budget will be eaten up entirely in just a few clicks. But then if they bid too low their efforts will be eventually useless. While both of these scenarios may be true it is … [Read more...]
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