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Internet Marketing

5 Website Design Tips to Help Your Small Business Go BIG

Your website is arguably the most important element of your small business, especially for e-commerce sites that sell products or services only online. Even brick-and-mortar stores can benefit from a website that showcases their inventories and helps customers find their locations. Oftentimes, your homepage is the first contact that customers have with your company, and if it doesn’t hook visitors quickly, you can miss out on hundreds of … [Read more...]

Essential Tools for E-Mail Marketing

Although some business owners may be skeptical about the viability and efficiency of email marketing, it can be a powerful tool. Spamming is a huge problem for email marketers, but it can be avoided when emails are artfully constructed. Below are some key factors and supportive tools for creating effective and lucrative email marketing strategies for your business. Understand your medium and its processes Make sure that you have researched … [Read more...]

What Marriage Equality can Teach us About Marketing

  By now I’m sure that everyone has heard about the fact that same sex marriage has been legalized in New York and that thousands of couples across the state have now had the opportunity to join in holy, and most importantly, legal matrimony.  Regardless of what your opinion on the subject may be, there is no denying that this is a monumental occasion in US history.   So what does this have to do with marketing?  Well, lots … [Read more...]

Roundup of Marketing Lessons from some Famous Figures

I’ve been noticing this trend for the past few months of different blogs taking marketing lessons from various celebrities and public figures.  What I didn’t realize was just how many of these articles there actually are .  I did a little bit of research and picked out 10 of my favorites.  If nothing else, this should be a fun list, and who knows, you might even learn a thing or two.  So here we go; let’s see what these “experts” have to teach … [Read more...]

Using Online Video for Marketing

One of the most underused social media marketing tactics available today (I think) is the use of online video.  This outlet is quite versatile and has a number of potential uses in your SEO and Internet Marketing strategy. There are really no limitations when it comes to the type of content you can publish for your online video marketing.  They can be blogs, photo slideshows, lectures, presentations, press releases, eBooks, or really anything … [Read more...]

Bidding on Your Competitor’s Domain Name

Not only is it important to bid on your own trademark terms but it is also a great idea to bid on your competitor’s keywords as well.  There are a lot of questions in to if this is legal, if it’s looked down upon, and whether every company should do it. First bidding on your competitor’s keywords is completely legal.  You are allowed to bid on your competitor’s keywords as long as they have not requested from Google that they be … [Read more...]

Was there life before Internet Marketing?

As I sat down at my computer this morning and fired up my trusty RSS reader, I was immediately exposed to the day’s late breaking news.  As I scrolled down the page, glossing over articles concerning every topic imaginable, I began to think about life before the internet.  There’s no denying that the future of marketing lies in the hand of the mighty web, but can we even remember what it was like before this modern technological era?  It’s not … [Read more...]

Learn What Makes a Good Landing Page

The landing page is where a visitor is taken after clicking on an ad.  It is also sometimes called a lead capture page, because the visitor is asked to submit their name and email address, thus creating a lead.  Most often, this page will display additional sales copy which explains your offer in further detail.  Avoiding a few common mistakes can make all the difference in the success of your internet marketing campaign. First, keep … [Read more...]

Social Media Marketing Draws Viewers to Piers Morgan Premiere

One of this week’s biggest headlines was the premiere of Piers Morgan Tonight on CNN.  The network reportedly turned to an aggressive social media campaign in order to attract as many viewers as possible.  Social media marketing is proving to be quite a useful tool, and is being adopted by a variety of companies with increasing rates of success. Prior to the airing of the show, Morgan began to use Twitter heavily, creating a major buzz and … [Read more...]

Integrating Email and Social Media Ranks Top Marketing Tip for 2011

In spite of the ever growing social media marketing trend, email marketing is still very much alive.  According to experts, it is essential to use both methods in order to truly optimize your business’ online marketing strategy.  The integration of email marketing with social media is predicted to be one of the biggest trends for 2011. Social media marketing had a booming year in 2010, and it appears as though that trend will continue … [Read more...]



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