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E-Commerce

Top 3 Shopify SEO Plugins to Drive Sales

Believe it or not, building your Shopify store is only half the battle when it comes to selling your product. The other is actually ensuring potential customers can find your website and discover what you have to sell. Everyone wants their site to appear on the first page of Google, but how do you actually do that? The answer is search engine optimization (SEO). SEO is the process of optimizing a website to be favored by search engines and … [Read more...]

Product Reviews for my new Shopify Store – Is it too soon?

Nothing is more exciting than when customers begin to purchase goods from your new Shopify store. Receiving that first order can be an exhilarating experience! An important aspect of e-commerce is engaging with customers and learning how they use your products and what they like and dislike about it. Allowing customers to leave product reviews is one of the easiest ways to facilitate this conversation. But when exactly should you be incorporating … [Read more...]

Top 4 Tips to Improve Conversion Rate on my Shopify Store

A successful Shopify store requires a two-pronged approach: raising your store’s visibility to drive traffic, and converting that traffic into customers. Improving the rate at which visitors convert into customers is commonly referred to as Conversion Rate Optimization (CRO). CRO consistently proves to have the biggest impact on your bottom line. Even with a steady flow of traffic, without any sales, you’re back at square one. CRO is any … [Read more...]

Improving Your E-Commerce Site

E-commerce has become one of the most popular vehicles for new entrepreneurs, and is a step towards further developing existing businesses. Because the Worldwide Web provides the opportunity for any resourceful person to become a businessman or woman, competition is high and the stakes are rising. So what does it take to become a successful online entrepreneur, versus an e-commerce flop? Smart choices are key -- they must include a commitment … [Read more...]

EcoCommerce

“EcoCommerce adds an ecological dimension to the economy and is a new discipline for one of the planet’s biggest issues: how can we value the economic and life-giving services that our planet has provided free for millenniums.” –Tim Gieseke, author of EcoCommerce 101 A significant percentage of upper middle-class consumers are becoming increasingly aware of their environmental impact on the earth, and realizing that they can make a difference … [Read more...]

Retail Websites Are in Need of E-Commerce SEO

Many retailers, and even some non-retailers, are just beginning to understand the importance of SEO to access online information. The significance of SEO within a business strategy is evident, as companies that have adopted the use of SEO are outperforming their competition. For online retailers, E-commerce SEO creates an enormous boost in viewer traffic, which naturally results in increased sales and the ability to reach an exponentially larger … [Read more...]

E-Commerce Investments on the Rise

E-Commerce is defined as the buying and/or selling of services or products via electronic means and the internet has become the main conduit for this type of business. E-commerce has increased dramatically since the technology boom that integrated mobile devices with the worldwide web, and rocketed the creation of multiple levels of social media. Since 2008 E-commerce has multiplied exponentially, and it may be strange to think how fast our … [Read more...]

What’s the Deal with Social E-commerce?

Social e-commerce seems to be the new buzz word going around the blogosphere for the past few weeks.  But what exactly does it mean?  Other than having a strong association with Facebook, I really wasn’t sure.  So I decided to try and figure out what all the hype was about. It has long been known that word of mouth is one of the most effective forms of advertising.  But now with the advent of social media, we can begin to actually back this … [Read more...]

What is E-commerce anyway?

These days, whether they’re aware of it or not, just about everyone is affected by E-commerce.  Whether you own a small business or just enjoy the convenience of shopping online, you’re sure to recognize the vast importance of this industry. The term E-commerce is simply defined as the exchange of products or services over some type of electronic system (such as the internet).  We all know what it is, but simply might not refer to it by its … [Read more...]

Follow Me, Follow Me, Tweet, Tweet

I have been doing a lot of work on Twitter recently for a few clients.  I really like Twitter and I think it is a great social media marketing tool.  It gives you access to hundreds, even thousands, and if your a celebrity like Aston Kutcher or Lady Gaga, over a million followers to communicate with. For businesses, Twitter is an amazing FREE social media marketing tool, that you can use to connect and listen to your customers.  By hearing … [Read more...]


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