There has been a ton of buzz all over the internet lately about The Rapture, or second coming of Christ, which is predicted to occur on May 21, 2011 (aka TOMORROW). Christians everywhere are preparing their final words to loved ones, and even hiring services to care for their pets in the event of their untimely departure. I can’t help but wonder, however, if anyone is thinking about what’s going to happen to their website.
Is your Website Getting Left Behind?
Many website owners are not taking the appropriate measures to ensure that their site is properly formatted to promote easy navigation by search engines and end users. Here are some common mistakes:
- Website is not up to date (Does that copyright notice really say 2010?)
- Content not updated consistently (Does your site have any new pages?)
- Code that is not valid (Tables? Really?)
- News and blog posts are outdated (Is your last blog post from 2009?)
Prepare for the Post Panda Apocalypse!
We’re currently living the aftermath of a Post Panda Apocalypse. Websites everywhere have been hit by Google’s Panda Algorithm Update which targets “spammy” looking sites. If you weren’t prepared, chances are that you’re not going to survive. There’s no quick fix, however there are things you can do to prepare for the second coming of Panda when Google reruns the algorithm.
- Take an honest look at your website and user experience
- Keep the amount of ads on your site under 50% of total content
- Add more unique, high value* content to your webpages
*High value content and unique content are not the same thing. Make that distinction. If your content offers little to no value to users, Google realizes that it’s not a great page that deserves to rank.
Salvation: What You Can Do to Fix Your Website
Even though none of your immediate actions can save you from Panda, it’s never too late to repent. When the Panda algo gets re-run, your site will earn its salvation. Plus, there are tons of things you can do to improve the overall quality of your website that will make your users love you now… and in the end that’s what’s most important. Here are some steps you can take:
- Take an honest look at your website and get feedback from people you know
- Form a plan for keeping your website up to date
- Create a schedule for updating and stick to it
- Think about switching to a more current content management system
- Make decisions based on real data, rather than sticking to the status quo
- Look into hiring someone that specializes in SEO & Web Design that’s familiar with best practices