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Building Blocks: Constructing SEO Links

In a classroom one day, a teacher watched while a child carefully configured his castle of wooden blocks, and then drew a breath as another youngster toppled it over just as it was almost complete.
Unfortunately, the same thing often happens to Internet users who are attempting to establish prominent links to their websites.

Don’t be Derailed

First, do not waste your time researching and reading “new” information about link building. While you spend hours doing this, your competitors are establishing links to their websites.

There are only a few concepts you need to digest. These are:

• Peripheral Links Drive Traffic to Your Website
• Connections-Active and Passive Links
• Trading Links: The Good Old Boy- Good Old Gal Network

Peripheral Links
Search Engine Optimization helps the search engines find your website by using external links that will lead back to your website. These connections form essential links in the chain, and help search engines find your website. The more good links you have, the better your website will rank among the search engines.

Active and Passive Connections
You will find two kinds of links active and passive. Active links are those fulfilled by human connections. These are links established in forums, blogs, and social networks, and may be renewed and viewed many times. Passive links are connections created only once; these affiliations are made through directory submissions and content, such as articles, news submissions, and press releases.

Trading Links: The Good Old Boy- Good Old Gal Network

Networking swapping links, means obtaining links from within the content of relevant content pages. Networking-swapping links, try to get links from within the content of relevant content pages.

Tips:
• Do not try to get links from pages that list hundreds of off topic link partners.
• Consider the demographic make-up of your audience
• Do not sacrifice quality for quantity; trade for links that are reliable and appropriate for your site.

There are numerous ways to establish a chain and garner links to your website. Don’t be led down the wrong path with “new” information about link building. The fastest, most effective and least expensive technique is still the old tried- and- true method of garnering affiliations by swapping links.

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