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Social Media Marketing via SXSW

If you have any involvement in Social Media, Music, or Technology, chances are you’ve been hearing a lot about South by Southwest (sxsw) recently.  I’ve heard about this event in the past, but wasn’t sure exactly what it was, so I decided to do a little investigation. South by Southwest is an annual Music Festival and Media Conference which is celebrating its 25th anniversary in 2011.  It offers a unique outlet for like-minded individuals to … [Read more...]

Was there life before Internet Marketing?

As I sat down at my computer this morning and fired up my trusty RSS reader, I was immediately exposed to the day’s late breaking news.  As I scrolled down the page, glossing over articles concerning every topic imaginable, I began to think about life before the internet.  There’s no denying that the future of marketing lies in the hand of the mighty web, but can we even remember what it was like before this modern technological era?  It’s not … [Read more...]

Poor Website Design Decisions can Ruin your SEO Plan

When shopping around for a new website design, it’s easy to be wooed by flashy visual extravagance, forgetting about SEO.  But when it’s all said and done, people are going to visit your website because of its content, not its design.  Usability and content are by far the most important elements of your website design.  If you want your site to generate traffic, and ultimately revenue, you must hire a designer with a strong understanding of … [Read more...]

Google Chrome Web Browser Offers Great SEO Extensions

People have some pretty strong opinions when it comes to their choice of web browser.  I’ve probably tried them all at some point, but just over a year ago I made the switch to Google Chrome and haven’t looked back.  While my choice was based purely on personal preference and ease of use, it turns out that there are also some pretty great SEO extensions available for Chrome.  Let’s take a look at a few of the best. My personal favorite when it … [Read more...]

Learn What Makes a Good Landing Page

The landing page is where a visitor is taken after clicking on an ad.  It is also sometimes called a lead capture page, because the visitor is asked to submit their name and email address, thus creating a lead.  Most often, this page will display additional sales copy which explains your offer in further detail.  Avoiding a few common mistakes can make all the difference in the success of your internet marketing campaign. First, keep … [Read more...]

Social Media Marketing Draws Viewers to Piers Morgan Premiere

One of this week’s biggest headlines was the premiere of Piers Morgan Tonight on CNN.  The network reportedly turned to an aggressive social media campaign in order to attract as many viewers as possible.  Social media marketing is proving to be quite a useful tool, and is being adopted by a variety of companies with increasing rates of success. Prior to the airing of the show, Morgan began to use Twitter heavily, creating a major buzz and … [Read more...]

Integrating Email and Social Media Ranks Top Marketing Tip for 2011

In spite of the ever growing social media marketing trend, email marketing is still very much alive.  According to experts, it is essential to use both methods in order to truly optimize your business’ online marketing strategy.  The integration of email marketing with social media is predicted to be one of the biggest trends for 2011. Social media marketing had a booming year in 2010, and it appears as though that trend will continue … [Read more...]

5 Internet Marketing Tips for the New Year

  With the New Year in full swing we decided to give our loyal readers some Internet Marketing tips for 2011.  In order to gain traffic and sales for your online website you want to be sure that you are an Internet Marketing Superstar.  You want to become as proficient as possible as a Social Media Specialist, PPC Manager, and SEO Guru.  So let’s go ahead with the five best Social Media, Pay per click, Blogging and overall Internet … [Read more...]

Trademarked Terms: To Bid Or Not To Bid

I am asked quite frequently as a PPC Manager from clients who want to know why they should bid on their own branded keywords.   They are unsure why they should bid on keywords that they are ranking for free anyway.  Many people are often against it until they understand the reasoning.  Here are a few reason why bidding on your Trademark Pay-Per-Click terms is a good idea. The first reason to bid on your trademark keywords is to protect … [Read more...]

Mark Zuckerberg Named Time 2010 Person of the Year!

  This year 2010 Person of the Year presented by Time Magazine went to Facebook creator and CEO, Mark Zuckerberg.  The man behind the biggest social networking site in the world is on the front cover of Time with bright green eyes and a “baby-face” look.  With such an innocent expression it makes you wonder how with the release of the movie “Social Network” this year, how anyone could find this childlike looking Zuckerberg to be anything but a … [Read more...]



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