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ProSEO Boston Recap

Earlier this week my mind was blown at ProSEO Boston. The seminar reached outside of what a lot of us in the industry might think of as SEO, painting a pretty clear picture of how SEO has changed and more importantly how it will continue to change. This wasn't just about keyword research and link building (although Kate Morris and Justin Briggs brought some really exciting new ideas to those topics) but about how we need to change the way we … [Read more...]

Linkstant – Revealed at ProSEO by Rob Ousbey

This week I had the privilidge sheer unabashed joy of attending ProSEO Boston (check out the twitter hashtag for lots of tips and goodies) and a lot of really interesting things came out of it. But one of the things I was most excited to share immediately was Linkstant. I wouldn't' say that this wasn't the most important "SEO Secret" to come out of ProSEO Boston, but it WAS the most exciting to share right away. Here's why: Linkstant … [Read more...]

Marketing Whores: Get Attention for Your Business by Being a Jerk

Branding is essential to growing your business so it's important to take the time to carefully craft a reputable, respectable image for your company. Or you could just say screw it and be yourself. I know, I sound like I'm being facetious, but it actually works for some businesses to not take themselves or their marketing efforts too seriously. People Notice Offensive Words Like "Whore" Admit it, you're reading this article because the … [Read more...]

Facebook Deals adds to Social Media Marketing opportunities

This past  week, Social Media giant Facebook has launched a brand new feature.  Facebook Deals is a product that was created to compete with Groupon.  To begin, the app will only be released in 5 cities across the United States.  Those cities are Atlanta, Austin, Dallas, San Diego, and San Francisco. Any user that signs up for Deals will have notifications of local deals sent both to their e-mail and to their news feed.  It is an extension of … [Read more...]

Using Online Video for Marketing

One of the most underused social media marketing tactics available today (I think) is the use of online video.  This outlet is quite versatile and has a number of potential uses in your SEO and Internet Marketing strategy. There are really no limitations when it comes to the type of content you can publish for your online video marketing.  They can be blogs, photo slideshows, lectures, presentations, press releases, eBooks, or really anything … [Read more...]

Integrating SEO and PPC for Search Engine Marketing

There’s no doubt that recent years have seen a major shift from traditional media to online outlets when it comes to marketing activities.  This change has been lead largely by evolving consumer behavior patterns.  Studies have even shown that today, more than 50% of consumers perform an online search before purchasing a new product or service.  And this pattern does not show any sign of turning around in the near future. With so many … [Read more...]

What’s the Deal with Social E-commerce?

Social e-commerce seems to be the new buzz word going around the blogosphere for the past few weeks.  But what exactly does it mean?  Other than having a strong association with Facebook, I really wasn’t sure.  So I decided to try and figure out what all the hype was about. It has long been known that word of mouth is one of the most effective forms of advertising.  But now with the advent of social media, we can begin to actually back this … [Read more...]

Taking a lesson from the SEO Rapper

Keeping content interesting is always a challenge, especially when you’re dealing with an especially dry topic.  While some experts may consider SEO to be fun and fascinating, let’s face it most people visiting your website don’t.  But there are some things that you can do to engage your readers and keep it funky while also getting your message across. A few years back, during a marketing conference, a guy named Chuck was getting ready to … [Read more...]

Bidding on Your Competitor’s Domain Name

Not only is it important to bid on your own trademark terms but it is also a great idea to bid on your competitor’s keywords as well.  There are a lot of questions in to if this is legal, if it’s looked down upon, and whether every company should do it. First bidding on your competitor’s keywords is completely legal.  You are allowed to bid on your competitor’s keywords as long as they have not requested from Google that they be … [Read more...]

What is E-commerce anyway?

These days, whether they’re aware of it or not, just about everyone is affected by E-commerce.  Whether you own a small business or just enjoy the convenience of shopping online, you’re sure to recognize the vast importance of this industry. The term E-commerce is simply defined as the exchange of products or services over some type of electronic system (such as the internet).  We all know what it is, but simply might not refer to it by its … [Read more...]



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