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Start Tweeting

If you’re looking for a way to get more of your information out there and want to join in conversations about almost anything and everything in the online realm, Twitter is the social media platform of choice for you. Essentially comprised of a network of users who publish messages no longer than 140 characters, Twitter is an effective tool for sharing news, information and interesting insights across the Worldwide Web. It is a quick, easy, and … [Read more...]

What are the Psychological Effects of Social Media?

So you sit down to lunch with a good friend, looking forward to catching up and hearing the latest gossip. To your unpleasant surprise, however, your friend’s eyes are glued to an iPhone screen, and it’s almost as if your every attempt at conversation is met with a reluctant disengagement from a device that seems to contain the world in its entirety. You find this beyond annoying, and you wind up eating your meal quickly so you can end the … [Read more...]

What Is Facebook Doing to Our Brains?

Facebook affects nearly everyone who has access to the Internet, boasting a massive 800 million users worldwide. It is the preferred method of communication for many, and” “Facebooking” has become more popular than making phone calls. Facebook has permeated our lives to the extent that simple words such as “post,” “like” and “status” have become more associated with their implications in the social network, than with their original definitions. … [Read more...]

Fun Tricks on Google

Google is nearly everyone’s go-to search engine whenever they want to look something up, find a certain product, or just do some good old browsing (hence the term ‘Googling’). But who knew that behind its ability to pick out the most relevant and informative sites, was a world of quirky tricks and pranks that can make for hours of fun and hilarious practical jokes? We’ve highlighted some of the best ones to try out that even Harry Houdini would … [Read more...]

Knowing Your Business on Facebook

Facebook is stronger than ever in its attachment to our daily lives, having extended itself from a mere social hub into a veritable business strategy for almost any industry. To keep things interesting, Facebook updates itself; the latest change on the platform is the reworked timeline setting for personal, community and business profiles. Making sure you familiarize yourself with the new setup is necessary to ensure that your business timeline … [Read more...]

How Google Works

Statistics show that nearly 90% of web users who employ search engines regularly choose Google as their tool of choice, yet most of these web users do not understand  how Google finds the information they are looking for.  Since the construct of the web affects what information is found through a search, the selection of a search engine affects the success of distributing any particular information. It is therefore becoming imperative for … [Read more...]

Pin-spiration Made Easy

Pinterest is gaining ground in the world of social media, and you can bet that companies in-the-know are catching onto this trend fast. Brands that recognize and understand their audiences are especially quick to follow up with the benefits of any new network, and Pinterest has already identified its target market:  the demographic of Pinterest users consists largely of women, whose main interests include decorating, fashion and food. The … [Read more...]

Retail Websites Are in Need of E-Commerce SEO

Many retailers, and even some non-retailers, are just beginning to understand the importance of SEO to access online information. The significance of SEO within a business strategy is evident, as companies that have adopted the use of SEO are outperforming their competition. For online retailers, E-commerce SEO creates an enormous boost in viewer traffic, which naturally results in increased sales and the ability to reach an exponentially larger … [Read more...]

Why You Should Opt for Social Media Marketing

Social Media is defined as the set of mobile and web-based technologies that allow communities, businesses and individuals to communicate and interact digitally. More and more internet users are jumping on the bandwagon of social media networks.  Social media is replacing many other types of communication. Using social media increases the visibility of your company and is a very effective and worthwhile business strategy. Since the internet … [Read more...]

E-Commerce Investments on the Rise

E-Commerce is defined as the buying and/or selling of services or products via electronic means and the internet has become the main conduit for this type of business. E-commerce has increased dramatically since the technology boom that integrated mobile devices with the worldwide web, and rocketed the creation of multiple levels of social media. Since 2008 E-commerce has multiplied exponentially, and it may be strange to think how fast our … [Read more...]


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