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About Sam Landsberg

Top 3 Shopify SEO Plugins to Drive Sales

Believe it or not, building your Shopify store is only half the battle when it comes to selling your product. The other is actually ensuring potential customers can find your website and discover what you have to sell. Everyone wants their site to appear on the first page of Google, but how do you actually do that? The answer is search engine optimization (SEO). SEO is the process of optimizing a website to be favored by search engines and … [Read more...]

CRO vs. SEO for my Shopify Store – Which One Should I Prioritize?

Conversion Rate Optimization (CRO) and Search Engine Optimization (SEO) aren’t simply buzzwords: they have a real impact on the success of your Shopify store. Both of these factors go hand in hand: you need SEO to drive traffic, but if you don’t provide the optimal user experience and encourage purchase behavior, visitors simply won’t convert into customers — and won’t generate any revenue for your store. As a new business owner, your resources … [Read more...]

Product Reviews for my new Shopify Store – Is it too soon?

Nothing is more exciting than when customers begin to purchase goods from your new Shopify store. Receiving that first order can be an exhilarating experience! An important aspect of e-commerce is engaging with customers and learning how they use your products and what they like and dislike about it. Allowing customers to leave product reviews is one of the easiest ways to facilitate this conversation. But when exactly should you be incorporating … [Read more...]

Top 4 Tips to Improve Conversion Rate on my Shopify Store

A successful Shopify store requires a two-pronged approach: raising your store’s visibility to drive traffic, and converting that traffic into customers. Improving the rate at which visitors convert into customers is commonly referred to as Conversion Rate Optimization (CRO). CRO consistently proves to have the biggest impact on your bottom line. Even with a steady flow of traffic, without any sales, you’re back at square one. CRO is any … [Read more...]


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