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About Alex Karlson

I am Internet marketer from Philadelphia, PA. I enjoy working with a variety of entrepreneurs and help businesses succeed online by bridging the gap between marketing and technology.

5 Simple Web Design Trends To Refresh Your Site

You could have the best content and marketing plan on the planet. If you don’t have the right design to package it all together, you’re not going to get very far. After all, we’re visual creatures, which often makes us more inclined to buy a product or use a service if we like what we see. To be honest, web design can be pretty intimidating, and just like everything else, it can be hard to keep up with the trends. We’re here to tell you that you … [Read more...]

10 Tips To Making Your Emails Much More Successful

It doesn’t matter if you’ve been using email to reach your customers for years, or if you’re just learning the difference between open and click-through rates. Every business needs to be nimble when it comes to email marketing, and keeping customers clicking every day is a constant game of shifting, tweaking, and refinement. To help get you set up for success, we’ve put together 10 must-know tips for improving your email performance with your … [Read more...]

Send Quick Photo Emails to Your Customers with Mailchimp Snap

Hey, retailers — MailChimp has just released an incredible new app that’s about to totally change your relationship with your customers. Let’s set the scene. You’re out sourcing new goods, but you’re on the fence about a few products. Or, you spy a few incredible finds you can’t wait your customers to get their hands on. Maybe you’ll post a message on social media letting subscribers know about some cool things coming down the pipeline, which … [Read more...]

Cut Your Workweek in Half

I work in an office where technological efficiency and speed are vital. As such, I am always on the lookout for new ways to make my day more productive. Two strategies in particular have substantially reduced the amount of time that it takes me to perform almost every task: 1. Keyboard shortcuts 2. Simple, yet powerful productivity software Until about a week ago, I thought that most people knew about these tools and shortcuts, … [Read more...]

10 Email Marketing Statistics That Prove It’s Effective

We all hate getting spam mail, so sometimes, it’s hard to admit that email advertising is effective, but study after study shows that it’s a low-cost method of obtaining new customers and generating repeat clients. In fact, according to SalesForce.com, the average return on investment (ROI) for every $1 devoted to an email-marketing campaign is $44.25. That’s a very revealing statistic, especially considering that sending an email is … [Read more...]

How The Hummingbird Google Algorithm Update Will Affect SEO

On Sept. 26, Google revamped its system of guiding searchers to the content they seek. According to Search Engine Land, the introduction of a new algorithm, called “Hummingbird,” marks Google’s biggest modification in 12 years. Before you begin devising a brand-new SEO scheme to make the most of the changes, bear in mind that Hummingbird will not necessarily hurt your site’s position in search results. In fact, Google instituted the change … [Read more...]

5 Website Design Tips to Help Your Small Business Go BIG

Your website is arguably the most important element of your small business, especially for e-commerce sites that sell products or services only online. Even brick-and-mortar stores can benefit from a website that showcases their inventories and helps customers find their locations. Oftentimes, your homepage is the first contact that customers have with your company, and if it doesn’t hook visitors quickly, you can miss out on hundreds of … [Read more...]

Email Marketing Best Practices, Software and Other Tips

Among the vast array of options available to companies interested in Internet advertising, email marketing often goes overlooked. This is unfortunate, because an email marketing campaign is an affordable method of attracting new clients and creating repeat customers. It also helps build loyalty and brand awareness. What is email marketing? As the name suggests, email marketing is the practice of sending emails, usually in large numbers, to a … [Read more...]

MailChimp Expert – Make Your Email Marketing Campaigns Work for You

As a MailChimp expert, WebFly has a strong track record of implementing successful email marketing campaigns for clients. Our custom solutions address clients’ unique requirements, and our end-to-end support allows clients to focus on core business activities. We are happy to have served the needs of clients across niches , and to have played a role in their customer-engagement efforts. What does it mean to be a MailChimp Expert? In the … [Read more...]

Branching Out Into New Social Media Networks

We’ve talked about some of the most popular social networks on the Web here on our WebFly blog, with Facebook, Twitter and Pinterest as the official stars. We’ve offered up some interesting statistics, anthropological studies and user tips for our readers, keeping you up-to-date on the latest developments in social media tools for your marketing strategies. Today, however, we’ve decided to introduce you to some lesser-known social media … [Read more...]


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