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Is AdCenter REALLY Ready for the Challenge?

  I’m not sure yet if I’m surprised about this or if I expected something like this to happen.  Yesterday when trying to access AdCenter using Google Chrome, a message popped up that said “Current Browser Not Supported.”  I was not able to sign in to my MSN account using the Chrome browser, to manage my PPC accounts.   So I wondered why did this happened? Is Microsoft AdCenter really up for the challenge to compete with the "big dog" Google … [Read more...]

Bid Management Software: The Good, The Bad, The Ugly.

I’ll admit it I am very skeptical when it comes to bid management software to help manage my pay per click accounts.  The idea of a robot going into my PPC campaigns in the middle of the night and messing with my bids and ad positions is frightening to me.  Many other paid search managers who I have worked with have expressed that they fell the same way.  Call us control freaks, but there is definitely something unsettling about someone or … [Read more...]

The Yahoo! and Microsoft Search Alliance Begins!

  On October 11, Microsoft adCenter will begin to take over power of Yahoo’s PPC Marketing Solutions. Ever since this partnership was made last year, the PPC and search engine marketing community has wondered how this alliance will work.  Well we are about to find out and hopefully will be delighted by the PPC results.  Yahoo! and Microsoft have formed this search team in hopes to take on the search engine powerhouse Google.  Both … [Read more...]

Facebook Trends – Users and Ages Go Up and Up

Well because “The Social Network” (the Facebook movie) came out today, it only seems fitting to write more about Facebook today.  I know I did last week too, but with all the hype around this movie our blog is deserving of some social media content too.  Since Facebook was launched in February 2004 it has grown into a powerful social networking machine.  There are more than 500 million active users and more than 50% of those users log into … [Read more...]

Marketing Your Business with a Facebook Page

Let’s face it social media marketing sites like Facebook are here to stay.  With more than 500 million active users in July 2010, which is about one person for every fourteen in the world, Facebook is the largest social networking site in the world. With all these people in one place it is so important for businesses to establish a presence on Facebook. One thing that you want to do when you create a Facebook account is to make it your own.  … [Read more...]

Bidding for Success on Google Adwords

Having been a pay per click manager, and in the internet marketing industry for a few years now, I’ve seen a lot of clients show concern about their Google Adwords keyword bidding structure.  Many people worry that if they bid too much that their complete budget will be eaten up entirely in just a few clicks.  But then if they bid too low their efforts will be eventually useless. While both of these scenarios may be true it is important to … [Read more...]

Flickr Improves Your Website’s Personal Presence

Many people think that image and video hosting websites, like Flickr and YouTube, can only be used for personal and entertainment purposes.  But that is not always the case.  Flickr can be a great photo sharing website that helps you to get the word out about your business, website, and the activities that are going on around your area and in your industry.    Flickr is a way that you can tell a visual story about what is going on at your … [Read more...]

Twitter Tools Unlimited

Twitter is a great resource for online businesses.  You can tweet about specials and coupon offers.  Then other Twitters can RT (re-tweet) your information to their friends and family, expanding your network greatly. Twitter has many amazing apps that are being produced each and every day.  There are thousands and thousands of twitter tools, that no one could ever have the time to use all of them.  It is important for us Internet Marketers to … [Read more...]

Is Adwords Right For Your Company?

You see a lot of different clients and businesses being in the Internet Marketing profession.  You get to know clients who are familiar with their Marketing goals and how they would like to go about getting there, and on the other hand, you see a lot of clients who don’t.  One thing that I have noticed over the years of being a Search Engine Marketing Manager is there are business owners out there that do believe Adwords and PPC is a get … [Read more...]

Effectively Use Facebook for Your Company

Social Media sites like Twitter, Facebook, and Myspace can be an intimidating place for a lot of small business owners.  But all are important because social media marketing is an excellent form of communication for both large and small businesses.  It is a great way to brand your business, as well as, keep people informed of what is going on in your industry and company. Social media marketing sites, like Facebook, let the small guys compete … [Read more...]



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