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What’s the Deal with Social E-commerce?

Social e-commerce seems to be the new buzz word going around the blogosphere for the past few weeks.  But what exactly does it mean?  Other than having a strong association with Facebook, I really wasn’t sure.  So I decided to try and figure out what all the hype was about. It has long been known that word of mouth is one of the most effective forms of advertising.  But now with the advent of social media, we can begin to actually back this … [Read more...]

Taking a lesson from the SEO Rapper

Keeping content interesting is always a challenge, especially when you’re dealing with an especially dry topic.  While some experts may consider SEO to be fun and fascinating, let’s face it most people visiting your website don’t.  But there are some things that you can do to engage your readers and keep it funky while also getting your message across. A few years back, during a marketing conference, a guy named Chuck was getting ready to … [Read more...]

Bidding on Your Competitor’s Domain Name

Not only is it important to bid on your own trademark terms but it is also a great idea to bid on your competitor’s keywords as well.  There are a lot of questions in to if this is legal, if it’s looked down upon, and whether every company should do it. First bidding on your competitor’s keywords is completely legal.  You are allowed to bid on your competitor’s keywords as long as they have not requested from Google that they be … [Read more...]

What is E-commerce anyway?

These days, whether they’re aware of it or not, just about everyone is affected by E-commerce.  Whether you own a small business or just enjoy the convenience of shopping online, you’re sure to recognize the vast importance of this industry. The term E-commerce is simply defined as the exchange of products or services over some type of electronic system (such as the internet).  We all know what it is, but simply might not refer to it by its … [Read more...]

Social Media Marketing via SXSW

If you have any involvement in Social Media, Music, or Technology, chances are you’ve been hearing a lot about South by Southwest (sxsw) recently.  I’ve heard about this event in the past, but wasn’t sure exactly what it was, so I decided to do a little investigation. South by Southwest is an annual Music Festival and Media Conference which is celebrating its 25th anniversary in 2011.  It offers a unique outlet for like-minded individuals to … [Read more...]

Was there life before Internet Marketing?

As I sat down at my computer this morning and fired up my trusty RSS reader, I was immediately exposed to the day’s late breaking news.  As I scrolled down the page, glossing over articles concerning every topic imaginable, I began to think about life before the internet.  There’s no denying that the future of marketing lies in the hand of the mighty web, but can we even remember what it was like before this modern technological era?  It’s not … [Read more...]

Poor Website Design Decisions can Ruin your SEO Plan

When shopping around for a new website design, it’s easy to be wooed by flashy visual extravagance, forgetting about SEO.  But when it’s all said and done, people are going to visit your website because of its content, not its design.  Usability and content are by far the most important elements of your website design.  If you want your site to generate traffic, and ultimately revenue, you must hire a designer with a strong understanding of … [Read more...]

Google Chrome Web Browser Offers Great SEO Extensions

People have some pretty strong opinions when it comes to their choice of web browser.  I’ve probably tried them all at some point, but just over a year ago I made the switch to Google Chrome and haven’t looked back.  While my choice was based purely on personal preference and ease of use, it turns out that there are also some pretty great SEO extensions available for Chrome.  Let’s take a look at a few of the best. My personal favorite when it … [Read more...]

Learn What Makes a Good Landing Page

The landing page is where a visitor is taken after clicking on an ad.  It is also sometimes called a lead capture page, because the visitor is asked to submit their name and email address, thus creating a lead.  Most often, this page will display additional sales copy which explains your offer in further detail.  Avoiding a few common mistakes can make all the difference in the success of your internet marketing campaign. First, keep … [Read more...]

Social Media Marketing Draws Viewers to Piers Morgan Premiere

One of this week’s biggest headlines was the premiere of Piers Morgan Tonight on CNN.  The network reportedly turned to an aggressive social media campaign in order to attract as many viewers as possible.  Social media marketing is proving to be quite a useful tool, and is being adopted by a variety of companies with increasing rates of success. Prior to the airing of the show, Morgan began to use Twitter heavily, creating a major buzz and … [Read more...]



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