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The Boom in Advertising through Social Media

Have you been slightly surprised recently when you walked into your neighborhood business and were reminded that if you had clicked “Like” on Facebook, that business would have given you 20% off your purchase that day? Utilization of social media is nothing new when it comes to big business and nationwide corporations, but it seems to be catching on with even the smallest of operations. It’s obvious that social media is becoming common culture … [Read more...]

Pinterest Paves the Way for Business Participation

Do you absolutely love Pinterest? Do you own a business that inspires several of the topics for your Pinterest boards? Would you want to use pin boards to promote your company or business by sharing the visual inspiration of your progression? Well you’re in luck, because Pinterest has launched a new set of resources and tools designed specifically for businesses and entrepreneurs. For a company to create a Pinterest business account, all they … [Read more...]

EcoCommerce

“EcoCommerce adds an ecological dimension to the economy and is a new discipline for one of the planet’s biggest issues: how can we value the economic and life-giving services that our planet has provided free for millenniums.” –Tim Gieseke, author of EcoCommerce 101 A significant percentage of upper middle-class consumers are becoming increasingly aware of their environmental impact on the earth, and realizing that they can make a difference … [Read more...]

What are the Psychological Effects of Social Media?

So you sit down to lunch with a good friend, looking forward to catching up and hearing the latest gossip. To your unpleasant surprise, however, your friend’s eyes are glued to an iPhone screen, and it’s almost as if your every attempt at conversation is met with a reluctant disengagement from a device that seems to contain the world in its entirety. You find this beyond annoying, and you wind up eating your meal quickly so you can end the … [Read more...]

What Is Facebook Doing to Our Brains?

Facebook affects nearly everyone who has access to the Internet, boasting a massive 800 million users worldwide. It is the preferred method of communication for many, and” “Facebooking” has become more popular than making phone calls. Facebook has permeated our lives to the extent that simple words such as “post,” “like” and “status” have become more associated with their implications in the social network, than with their original definitions. … [Read more...]

Fun Tricks on Google

Google is nearly everyone’s go-to search engine whenever they want to look something up, find a certain product, or just do some good old browsing (hence the term ‘Googling’). But who knew that behind its ability to pick out the most relevant and informative sites, was a world of quirky tricks and pranks that can make for hours of fun and hilarious practical jokes? We’ve highlighted some of the best ones to try out that even Harry Houdini would … [Read more...]

How Google Works

Statistics show that nearly 90% of web users who employ search engines regularly choose Google as their tool of choice, yet most of these web users do not understand  how Google finds the information they are looking for.  Since the construct of the web affects what information is found through a search, the selection of a search engine affects the success of distributing any particular information. It is therefore becoming imperative for … [Read more...]

Pin-spiration Made Easy

Pinterest is gaining ground in the world of social media, and you can bet that companies in-the-know are catching onto this trend fast. Brands that recognize and understand their audiences are especially quick to follow up with the benefits of any new network, and Pinterest has already identified its target market:  the demographic of Pinterest users consists largely of women, whose main interests include decorating, fashion and food. The … [Read more...]

Retail Websites Are in Need of E-Commerce SEO

Many retailers, and even some non-retailers, are just beginning to understand the importance of SEO to access online information. The significance of SEO within a business strategy is evident, as companies that have adopted the use of SEO are outperforming their competition. For online retailers, E-commerce SEO creates an enormous boost in viewer traffic, which naturally results in increased sales and the ability to reach an exponentially larger … [Read more...]

E-Commerce Investments on the Rise

E-Commerce is defined as the buying and/or selling of services or products via electronic means and the internet has become the main conduit for this type of business. E-commerce has increased dramatically since the technology boom that integrated mobile devices with the worldwide web, and rocketed the creation of multiple levels of social media. Since 2008 E-commerce has multiplied exponentially, and it may be strange to think how fast our … [Read more...]


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