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October 30, 2013

Archives for October 2013

10 Email Marketing Statistics That Prove It’s Effective

We all hate getting spam mail, so sometimes, it’s hard to admit that email advertising is effective, but study after study shows that it’s a low-cost method of obtaining new customers and generating repeat clients. In fact, according to SalesForce.com, the average return on investment (ROI) for every $1 devoted to an email-marketing campaign is $44.25. That’s a very revealing statistic, especially considering that sending an email is … [Read more...]

How The Hummingbird Google Algorithm Update Will Affect SEO

On Sept. 26, Google revamped its system of guiding searchers to the content they seek. According to Search Engine Land, the introduction of a new algorithm, called “Hummingbird,” marks Google’s biggest modification in 12 years. Before you begin devising a brand-new SEO scheme to make the most of the changes, bear in mind that Hummingbird will not necessarily hurt your site’s position in search results. In fact, Google instituted the change … [Read more...]

5 Website Design Tips to Help Your Small Business Go BIG

Your website is arguably the most important element of your small business, especially for e-commerce sites that sell products or services only online. Even brick-and-mortar stores can benefit from a website that showcases their inventories and helps customers find their locations. Oftentimes, your homepage is the first contact that customers have with your company, and if it doesn’t hook visitors quickly, you can miss out on hundreds of … [Read more...]

Email Marketing Best Practices, Software and Other Tips

Among the vast array of options available to companies interested in Internet advertising, email marketing often goes overlooked. This is unfortunate, because an email marketing campaign is an affordable method of attracting new clients and creating repeat customers. It also helps build loyalty and brand awareness. What is email marketing? As the name suggests, email marketing is the practice of sending emails, usually in large numbers, to a … [Read more...]


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