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April 25, 2011

Archives for April 2011

Using Online Video for Marketing

One of the most underused social media marketing tactics available today (I think) is the use of online video.  This outlet is quite versatile and has a number of potential uses in your SEO and Internet Marketing strategy. There are really no limitations when it comes to the type of content you can publish for your online video marketing.  They can be blogs, photo slideshows, lectures, presentations, press releases, eBooks, or really anything … [Read more...]

Integrating SEO and PPC for Search Engine Marketing

There’s no doubt that recent years have seen a major shift from traditional media to online outlets when it comes to marketing activities.  This change has been lead largely by evolving consumer behavior patterns.  Studies have even shown that today, more than 50% of consumers perform an online search before purchasing a new product or service.  And this pattern does not show any sign of turning around in the near future. With so many … [Read more...]

What’s the Deal with Social E-commerce?

Social e-commerce seems to be the new buzz word going around the blogosphere for the past few weeks.  But what exactly does it mean?  Other than having a strong association with Facebook, I really wasn’t sure.  So I decided to try and figure out what all the hype was about. It has long been known that word of mouth is one of the most effective forms of advertising.  But now with the advent of social media, we can begin to actually back this … [Read more...]


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