We all hate getting spam mail, so sometimes, it’s hard to admit that email advertising is effective, but study after study shows that it’s a low-cost method of obtaining new customers and generating repeat clients. In fact, according to SalesForce.com, the average return on investment (ROI) for every $1 devoted to an email-marketing campaign is $44.25.
That’s a very revealing statistic, especially considering that sending an email is absolutely free. Unlike physical mailers, radio ads, print media and every other popular form of marketing, email advertising is available to low-capital, small businesses.
Here are some other statistics that demonstrate the value of email advertising:
- In 2012, 44 percent of people who received targeted emails acknowledged buying at least one item because of a promotional message.
- Fifty-eight percent of emails with less than 10 characters in the reference line are opened.
- Seventy percent of people state that they have used coupons or discounts that were sent to them from a marketing message.
- Seventy-two percent of business-to-business (B2B) companies prefer email as a method of sharing useful content.
- In a 2012 poll, 27 percent of those surveyed stated that companies should invest more money into email marketing.
- Forty percent of B2B marketing professionals ranked the leads produced from email campaigns as exceptional.
- Eighty-two percent of a business’s customer base will open emails from that business.
- Sixty-four percent of the people in charge of financial decisions in households open emails on smartphones or tablets.
- Approximately 50 percent of recipients that voluntarily sign up for an email list will open the messages that they receive.
- In 2012, profits from email advertising reached $156 million.
This last statistic may be the most mind blowing of all. However, when you consider the low investment required to start an email-advertising strategy, the high ROI makes sense.
If you’re interested in adding email marketing to your advertising campaign, here are a few tips for developing an email list:
- Newsletter signups on your website
- Add an email-address text field to online contact forms, with opt-in check-box
- Ask customers for email addresses, every opportunity you get
- Offer an incentive for signing up, such as product discounts or coupons
- Implement tools such as Justuno to scale email signups
Advertising agencies can refine your email-marketing strategy.
If you’re not tech savvy or if you need help developing an effective email-advertising campaign, email marketing company can help. They can help design an effective template, and recommend strategies that work best.